What is your WHY? Many business schools teach that in order to be successful in the marketplace – any marketplace – you have to have a unique selling proposition or USP. It’s what sets you apart from the competition, something that makes the product or service you offer stick in consumers’ minds. Seth Godin called this a Purple Cow in his book by the same…
Women are often told there’s no place in business for them and their softer personalities. They’re criticized for being emotional, and they’re ostracized from male-dominated office politics and important client meetings. Men, on the other hand, are taught to be tough. Take no prisoners, get the job done at all costs, and drive that profit margin through the roof. I’ve come to realize over the…