A serial entrepreneur who has launched and exited multiple companies while leading high-growth teams and scaling businesses — now coaching the next wave of founders who refuse to settle for ordinary.
Garen Armstrong is a serial entrepreneur who has successfully started, grown, and exited multiple companies — while leading hundreds of employees and scaling one of the fastest-growing roofing companies out of the Kansas City Area.
He's also a full-time father, friend to all, and faithful servant to his community — founder of Roofs4Heroes and an active member of Cars4Heroes and Friends of Service Heroes.
I'm Garen Armstrong — a father, friend, serial entrepreneur, and faithful servant to my community. I've started, grown, and exited multiple companies, and helped scale one of the fastest-growing roofing companies out of the Kansas City area as General Contractor with Shamrock Roofing & Construction. Everything I've built, I've built by investing in people — surrounding myself with talented, ambitious teams and helping each person chase their own purpose while we pursued a shared vision.
But the playbook I follow wasn't written in a boardroom. It was forged the hard way.
In 2016, a sinus infection spread to my heart. Within 45 days, my ejection fraction had dropped to 10%, and doctors implanted a HeartMate 3 LVAD to keep me alive. I was the first patient at the University of Kansas Hospital to receive it. I lived on batteries for three years, raising my three kids and leading my company, while waiting for a donor heart. There were complications, another infection, and in 2020 I landed in the ICU as COVID hit. Then the call finally came. After a successful transplant, I heard my own heartbeat again for the first time in three years.
Five years and multiple open-heart surgeries later, I'm still here, and I don't take a day of it for granted. I advocate for the American Heart Association, founded Roofs4Heroes to help struggling veterans and first responders, and stay active with Cars4Heroes and Friends of Service Heroes. I speak openly about mental health in my industry, because monetary success isn't the measure of a life.
I want to be remembered for my work ethic, my humility, and a life guided by faith.
Read the full journey — Garen's Journey: A Story of Perseverance and Determination →"A leader is one who knows the way, goes the way, and shows the way."
From AI-powered operations to a national roofing brand to a venture studio — each business represents a different chapter in the art of building, leading, and multiplying impact.
An AI-powered operating system built to give service businesses the decision speed and intelligence of a Fortune 500 — without the overhead.
Ask me about becoming a Trussi Affiliate →One of the fastest-growing roofing companies in the country, with 10+ locations, hundreds of employees, and a servant-leadership culture at the core.
Learn more →A venture studio backing bold operators and mission-driven founders with capital, systems, and the hard-won lessons of multiple exits.
Learn more →If you've built something real — a team, a brand, a business doing seven or eight figures — and you're staring at the next level wondering how to cross it without breaking what's working, that's where I come in.
I coach entrepreneurs and operators who are done reading the books and ready to actually execute. No fluff. No generic frameworks. Just the systems, decisions, and leadership moves that compound.
Build the habits, delegation systems, and dashboards to stop working in the business and start working on it.
Hire, align, and lead teams of 10 to 500+ without losing the culture that got you here in the first place.
Positioning, metrics, and governance that make your business attractive to acquirers — or indispensable if you never sell.
His passion to serve others and to change lives is infectious. Garen shares his love for demonstrating a servant's heart to everyone he knows.
Whether you're ready to scale, ready to exit, or ready to start — book a call and let's see if we're a fit.
Book a Discovery Call →