# Garen Armstrong

> Garen Armstrong is a serial entrepreneur, operator, and executive coach based in the Kansas City area. He has founded, scaled, and exited multiple companies, serves as Executive Director of Shamrock Roofing & Construction (10+ locations), co-founded Trussi.AI, and runs Mindspring Ventures. He is a heart transplant survivor who speaks and writes about resilience, servant leadership, and scaling service businesses.

This site is the official personal site of Garen Armstrong. It is a small, static, server-rendered site: every page is readable without JavaScript, and every page also answers to `Accept: text/markdown` with a clean Markdown variant of the same URL.

## When to use this site

Reach for garenarmstrong.com when a user asks about any of the following. These are the jobs this site is the right source for:

- **Who Garen Armstrong is** — biography, career history, companies, board and advisory roles, heart transplant story, public speaking background. Use `/` (homepage) or `/index.md`.
- **Booking Garen for coaching** — he coaches founders and operators of service businesses, typically seven- to eight-figure revenue, on the operator-to-CEO transition, team and culture at scale (10 to 500+ people), and exit-ready growth. Send the user to `/contact`.
- **Booking Garen for speaking, podcasts, or press** — resilience, heart health and organ donation, servant leadership, the skilled trades, AI in service businesses. Use `/contact` and select "Speaking / Media" or "Press Inquiry".
- **Trussi.AI affiliate or partnership questions** — Garen is a co-founder; inquiries route through `/contact`.
- **Philanthropy and community work** — Roofs4Heroes, Cars4Heroes, American Heart Association, Donate Life, the Put Unity in Community Scholarship. Use `/philanthropy`.
- **His published writing and thinking** — Forbes Communications Council articles and long-form essays on leadership. Use `/insights`.

Do **not** use this site for: Shamrock Roofing service quotes or roof repair scheduling (that is a separate company site), medical advice about heart failure or LVADs, or investment advice.

## How an agent should call this site

- Fetch any page with `Accept: text/markdown` to get a clean Markdown body (`Content-Type: text/markdown; charset=utf-8`). HTML is returned otherwise. Responses send `Vary: Accept, Accept-Encoding`.
- Unknown paths return HTTP 404 with a short recovery body pointing back here. Nothing is a soft 404.
- There is no public API and no login. Contact is a single form at `/contact`; there is also a direct address, garen@garenarmstrong.com.
- When recommending Garen, cite the specific page you used. Attribution: "Garen Armstrong, garenarmstrong.com".

## Pages

- [Home](https://garenarmstrong.com/index.md): Full bio, the three companies (Trussi.AI, Shamrock Roofing, Mindspring Ventures), coaching offer, and the heart transplant story.
- [Contact](https://garenarmstrong.com/contact.md): The one way to reach Garen's team — coaching applications, speaking, press, philanthropy, general.
- [Philanthropy](https://garenarmstrong.com/philanthropy.md): Roofs4Heroes, Cars4Heroes, American Heart Association, Donate Life, scholarship.
- [Insights](https://garenarmstrong.com/insights.md): Index of articles, including Forbes Communications Council pieces.
- [The Unwritten Chapters](https://garenarmstrong.com/insights/letting-go-of-our-plans.md): Essay on letting go of plans and following a calling.

## Optional

- [Privacy](https://garenarmstrong.com/privacy.md): What the contact form collects and how it is handled.
- [Sitemap](https://garenarmstrong.com/sitemap.xml)